The world is noisy, and the algorithm won't save you.
In this increasingly crowded marketplace, connection is the key, not numbers. And humans are hardwired to connect through stories.
"Story" feels like a simple concept, but it's the key to building an unforgettable brand
I spent years figuring this out for myself—learning how to align my talents and passions into a cohesive story. Now, I want to help you do the same.
The StoryPower Collective offers actionable courses, workbooks and tools, and one-on-one advising focused on personal storytelling, brand identity, and building connection.
Unplug from the vanity metrics matrix and focus on making connections in authentic ways.
StoryPower is For...
Creators who feel like they're on a content hamster wheel.
Entrepreneurs who want to strengthen their personal or small biz brand brand.
Professionals embarking on a pivot but unsure where to start
Anyone who's ever thought "...but I don't want to make a TikTok."
People who want to go deeper with an audience who will get it, instead of wider with an audience who is only marginally paying attention.
Get clear on your brand foundations and identity with actionable steps.
Tap into your "why" and your big picture, so your goals and strategy are aligned with your true motivations.
Get personal, tailored guidance in live course cohort sessions or one-on-one advising.
Hi, I’m Naima Cochrane, a storyteller, marketer, and educator at the intersection of music, culture, and community.
I have a strong personal brand and content brand (and they're often interchangeable), a distinct niche, a clear area of expertise, and a great community of followers. But I kind of did it all by accident.
I resigned from a dream job without a plan, but because I just knew it wasn't serving me or putting me in position to truly serve others anymore, but I hadn't given real thought to my next professional steps. I tried to execute on a half-plan idea, and that didn't work - because it wasn't clear. I hadn't determined my driving motivation, or my end goals, or my mission in what I was trying to do, and had no story around it that would help my stand out.
Ironically, I had all those things working together in a passion project that ended up becoming the core of my present-day brand, and it took a few years to understand how it came together.
I've drawn on everything I learned during that journey , plus my 20+ years of marketing acumen, plus my current curriculum for my college marketing students to create The StoryPower Collective.
This is a place to embrace process, be open to introspection, tap in to your Superpower, and unlock the connecting power of your story. Welcome!
Courses, Coaching, & Products
This is just some of what The StoryPower Collective has to offer. Click on View All Products for more, and options are still growing!
